Just Sell Him the Damn Tires!

Strategy

Most likely you’ve heard the expression that “people don’t like to be sold to, but they do like buy.” It’s a simple statement, yet carries significant meaning for sure. I recently had a conversation with a fellow marketing professional who owns and operates her own agency in the Atlanta area. We like to collaborate from…

Building the Marketing Machine for Company X

Strategy

Company X is a B2B Technology solution provider in need of more effective marketing methods to generate qualified sales leads for their sales reps and account managers. They have recognized the need to modernize their marketing mission as well as include participation and collaboration requirement from other departments to assist in the success of this…