It is planning season. Although things are returning to some version of normal, many things are still different than years past. For B2B organizations, 2023 is shaping up to be a critical year for sales leaders. The “new normal” is now becoming the “next normal” as we continue adjusting our sales, marketing, and business development strategies accordingly.
Most likely you’ve heard the expression that “people don’t like to be sold to, but they do like buy.” It’s a simple statement, yet carries significant meaning for sure. I recently had a conversation with a fellow marketing professional who owns and operates her own agency in the Atlanta area. We like to collaborate from…
One reason people hate email is because of the constant incoming flow of lousy, cold outreach emails they receive. Avoid these common mistakes to improve your email marketing campaigns.
Have you gotten any cold emails from sales or business development reps lately? If so, how do you know they were cold outreach attempts? What did you recognize in those emails that stood out for all the wrong reasons? Were any of them so bad that they actually triggered your gag reflexes?
Online Workshop – “From Send to Sale: How Email can Fill your Sales Funnel” Originally scheduled as an in-person workshop for members and guests of The Greater North Fulton Chamber of Commerce in Alpharetta, GA, this event was converted to a live webinar workshop. This video is a recording created after the live event took…
Company X is a B2B Technology solution provider in need of more effective marketing methods to generate qualified sales leads for their sales reps and account managers. They have recognized the need to modernize their marketing mission as well as include participation and collaboration requirement from other departments to assist in the success of this…