Cold Email Fails and How to Avoid Them

One reason people hate email is because of the constant incoming flow of lousy, cold outreach emails they receive. Avoid these common mistakes to improve your email marketing campaigns.

Have you gotten any cold emails from sales or business development reps lately? If so, how do you know they were cold outreach attempts? What did you recognize in those emails that stood out for all the wrong reasons? Were any of them so bad that they actually triggered your gag reflexes?