Online Workshop – “From Send to Sale: How Email can Fill your Sales Funnel”
Originally scheduled as an in-person workshop for members and guests of The Greater North Fulton Chamber of Commerce in Alpharetta, GA, this event was converted to a live webinar workshop. This video is a recording created after the live event took place.
Email alone isn’t the answer to filling your sales funnel, but it is far from “dead” as has been predicted many times over several years.
Think about it. How many email accounts do you have? How many emails do you get a day? How many do you open, read, and react to?
Part 1 of this workshop provides you with specific ideas on how to improve your email delivery, open rates, click through rates (CTR) and ultimately boost your sales. . By knowing what works, what doesn’t and why, you can improve the return on your email marketing strategy.
Workshop Agenda:
- Email is “dead”
- Email by the numbers
- Changing behaviors of email users
- Email science (yeah, that’s a thing)
- Top reasons people open emails
- Best practices for customer communication and lead generation
- Examples of good and bad emails
