Finosec Success Story
Solution: Brand Strengthening Strategy and New Website
Company Profile
Finosec is a Fintech startup out of Alpharetta, GA founded by long time industry leader Zach Duke. Zach’s passion for serving community banks drove him to launch Finosec to help them face modern cybersecurity challenges, automate labor-intensive tasks, and streamline their processes for IT and Cyber examinations administered by federal regulators.
Marketing Challenge
Finosec began much like many technology-based startups. They became successful quickly and got so busy with selling, implementing and supporting their customers they had little time to build a great brand or create a great website.
Marketing Strategy Implemented
Initially interested in a new website, it was recommended that Finosec refresh their branding, create a style guide, and reinvent their online and print content to align with the new look and feel.
End Results
Finosec’s website was rebuilt and launched. The website keeps navigation simple, uses icons and images to attract attention and prominently features the call-to-action to “schedule a meeting.”
